Paper Details
The Impact of Price and Affordability on Organic Food Consumption
Authors
Suraj kamble, Manasi Mahavir patil, Samiksha katte
Abstract
The issues and concerns for the nutritional value and food protection for health care have become crucial to consumers. Consumers buying intention is the most powerful factor to influence the buyers intention. The research was conducted to find out and establish a significance relationship between four variables which were affordability, availability, past experiences and awareness and purchase intention towards organic food of the customers. The information was gathered employed quantitative method by structured questionnaire. Consumers of organic food in Pune and Kolhapur were used as target populations. Organic food sites such as Two brothers, organic tattva, kapiva etc. have been selected as sites for study. The questionnaire and web-based online questionnaire was a tool for this survey. In this research, the data was gathered through questionnaires for interpretation of independent variables. The outcome discovered that all three independent variables (affordability, past experience, availability) were positively related with dependent variables which was organic food purchase intention.
Keywords
keywords- Affordability,Consumers,Buying intention,Awareness,Purchase Intention,Organic food
Citation
The Impact of Price and Affordability on Organic Food Consumption. Suraj kamble, Manasi Mahavir patil, Samiksha katte. 2025. IJIRCT, Volume 11, Issue 2. Pages 1-11. https://www.ijirct.org/viewPaper.php?paperId=2504026