Optimizing Sales Processes Through a Scalable CRM-Independent Contracting Framework

Authors

Ravi Sankar Thinnati Palanichamy

Abstract

With the ever-increasing trend of mergers and acquisitions (M&A), organizations often face significant challenges in integrating disparate customer relationship management (CRM) systems from acquired entities. This paper introduces a scalable, CRM-agnostic contracting framework designed to alleviate operational inefficiencies caused by system fragmentation. This solution facilitates seamless interactions among varied CRM platforms, enabling sales representatives to efficiently manage transactions. By developing a unified application interface and standardized data exchange protocols, the framework promotes enhanced sales efficiency, reduces sales cycle time, and improves productivity. The research employs rigorous empirical analysis to assess the framework’s effectiveness in achieving operational goals. The results indicate significant enhancements in data consistency and adaptability, illustrating the framework’s practicality for organizations navigating the complexities of M&A. This study concludes with an emphasis on the framework’s potential to empower sales teams and drive sustainable growth post-acquisition.

Keywords

Optimizing Sales Processes Through a Scalable CRM-Independent Contracting Framework. Ravi Sankar Thinnati Palanichamy. 2021. IJIRCT, Volume 7, Issue 4. Pages 1-5. https://www.ijirct.org/viewPaper.php?paperId=2503026