Salesforce App Strategy: When to Choose Third-Party Solutions and When to Build Custom

Authors

Kalpana Puli

Abstract

Salesforce is a very versatile CRM platform that provides businesses with an extensive range of tools for streamlining operations, improving customer engagement, and scaling growth. As organizations adopt Salesforce, they reach a critical juncture: Should they rely on third-party solutions available through Salesforce AppExchange, or should they invest in building custom applications tailored to their unique business needs? This paper examines the advantages and disadvantages, along with decision-making frameworks for making a third-party solution or custom application choice. We are providing case studies, frameworks, and technical illustrations for making strategic, well-informed decisions for enterprises about how best to operate their software

Keywords

Salesforce Strategy, Third-Party Solutions, Custom Development, AppExchange, Business Optimization, Integration Challenges, Scalability, Cost Management, API Utilization

Salesforce App Strategy: When to Choose Third-Party Solutions and When to Build Custom. Kalpana Puli. 2021. IJIRCT, Volume 7, Issue 4. Pages 1-8. https://www.ijirct.org/viewPaper.php?paperId=2502010