Paper Details
Composing Personalized Communication Using Today's Customer Communication Management Tools
Authors
Renuka Kulkarni
Abstract
Personalized communications drive modern marketing and customer service strategies. This is the practice of sending unique messages to specific recipients because these messages are efficient, relevant, and strongly impact the end users. Together with the rest of the Customer Communication Management (CCM) tools, personalized communications have begun to play a significant part in establishing businesses via creative distribution. This article aims to discuss the capabilities of today's CCM tools, which organizations can use to design and deliver personalized communication across various channels to enhance customer experience and influence business outcomes.
Keywords
Customer communication management, Personalization, Customer satisfaction
Citation
Composing Personalized Communication Using Today's Customer Communication Management Tools. Renuka Kulkarni. 2025. IJIRCT, Volume 11, Issue 1. Pages 1-7. https://www.ijirct.org/viewPaper.php?paperId=2501118