Enhancing Customer Experience with Marketing Technology

Authors

Namratha Peddisetty

Abstract

Marketing has evolved significantly from traditional methods of advertising to modern digital strategies. In today's competitive digital landscape, it is essential for companies to stay updated on new technologies. Marketing Technology (MarTech) consists of tools that help create, engage, and orchestrate customer interactions, improving marketing operations. Consequently, businesses must adopt some level of MarTech stack to remain competitive and efficient. Customer Experience (CX) refers to the overall perception customers have about a brand, considering all their interactions with the company. This article explores the connection between MarTech and CX, examining how they work together to help businesses achieve increased revenue and customer satisfaction.

Keywords

Marketing Technology, Customer Experience, MarTech Integration, Digital Customer Journey, Personalization, Customer Engagement

Enhancing Customer Experience with Marketing Technology. Namratha Peddisetty. 2025. IJIRCT, Volume 11, Issue 1. Pages 1-7. https://www.ijirct.org/viewPaper.php?paperId=2501075