Version Control for Customer Communication tools

Authors

Renuka Kulkarni

Abstract

Customer Communication Management (CCM) is an approach primarily focused on improving the creation, delivery, storage, and retrieval of inbound and outbound communications between businesses and their customers. Functionalities provided by CCM make sure strategy ensures that all customer interactions are efficient, effective, and consistent across multiple communication points or channels. Communication requirements are dynamic and ever-changing; when customer communication templates and objects change due to requirements or compliance regulations, it is crucial to manage these changes carefully; the code checked out for changes must be correct and relevant. In case the wrong version or outdated code is used as the basis of the changes, then that leads to multiple issues such as customer confusion, wrong communication being received, reduced satisfaction, and potential legal or regulatory problems. Version control is crucial to ensure the correct code base is used when starting any development. In this paper, we will go through the benefits of version control and take a deep dive into how version control is done for Customer Communication Management (CCM).

Keywords

Version control, Customer Communication Management (CCM), repository, versioning, code base

Version Control for Customer Communication tools. Renuka Kulkarni. 2022. IJIRCT, Volume 8, Issue 5. Pages 1-6. https://www.ijirct.org/viewPaper.php?paperId=2501053