Strategic Product Portfolio Management: Optimizing Multi-Product Strategies through Advanced Practices

Authors

Darshak Sanghavi

Abstract

Product portfolio management (PPM) is a strategic approach that product managers (PMs) use to oversee multiple products within an organization's portfolio. The goal is to balance competing priorities, optimize resources, and ensure alignment with organizational objectives. PPM requires a deep understanding of each product’s lifecycle, market potential, and performance metrics. This whitepaper explores how PMs navigate the complexities of managing a diverse portfolio, including the methodologies and frameworks used to assess product performance, manage risk, and allocate resources effectively. We will also examine how product managers prioritize initiatives, manage the product lifecycle, and optimize for long-term success, all while balancing the varying degrees of risk across their portfolio.

Keywords

Product Portfolio Management, Product Lifecycle Management, Risk Analysis, Resource Allocation, Product Prioritization, BCG Matrix, Product Strategy, Market Analysis, ROI, Cross-functional Collaboration

Strategic Product Portfolio Management: Optimizing Multi-Product Strategies through Advanced Practices. Darshak Sanghavi. 2020. IJIRCT, Volume 6, Issue 6. Pages 1-6. https://www.ijirct.org/viewPaper.php?paperId=2412104