AI/ML in Search Engine Optimizer

Authors

Ankit Srivastava

Abstract

This paper focuses on how AI and Machine Learning influence SEO. This paper will explain what all these cutting-edge technologies are doing for SEO by discussing how they can be used, how they could help, how they can hinder, and what they can mean for the future of digital marketing. Based on an overview of the available literature, in this paper, we cover the major SEO uses of AI/ML — data mining, content management, automated decision making and so on. Moreover, the paper discusses the ethical and privacy issues involved in the use of such technologies as well as the wider influence they have on the marketing sector. Artificial Intelligence (AI) and Machine Learning (ML) are changing the online world and SEO is one of them. Such technology helps search engines better understand, index and present information based on intent. This blog is about AI and ML reshaping SEO techniques, the instruments harnessing these trends, and the threats and opportunities they hold for marketers and web developers.

Keywords

AI/ML, SOE, Data integration, Search engine ethnics and marketing

AI/ML in Search Engine Optimizer. Ankit Srivastava. 2023. IJIRCT, Volume 9, Issue 6. Pages 1-6. https://www.ijirct.org/viewPaper.php?paperId=2412069