Impact of Digital Media on Voting Behavior of Youth in India

Authors

Shakti Shukla

Abstract

this study endeavors to examine the intensifying and rapidly evolving link between digital media and voting behavior of youth in India on the eve of Industrialization 4.0 and information age facilitating colossal yet smooth transformation from citizens to netizens by employing the statistical tool of linear regression analysis and content analysis of qualitative sort in order to explore the relationship between independent variable i.e. digital media specifically whatsapp, instagram, YouTube using sophisticated technologies like algorithmic curations to increase user engagement and voting behavior as dependent variable and to gauge other valuable insights about the key demographic i.e. youth respectively , operating on primary datasets collected using survey it seeks to answer essential questions about the magnitude of impact of digital media on youth in terms of their voting behavior.

Keywords

DIGITAL MEDIA OR SOCIAL MEDIA, VOTING BEHAVIOUR

Impact of Digital Media on Voting Behavior of Youth in India. Shakti Shukla. 2024. IJIRCT, Volume 10, Issue 4. Pages 1-7. https://www.ijirct.org/viewPaper.php?paperId=2407078