AN ANALYTICAL STUDY OF THE BUYING BEHAVIOUR OF COSTUMERS IN E-COMMERCE INDUSTRY

Authors

Dr Hemlata Soni

Abstract

In the today’s marketing world, the most difficult task is perhaps to make analysis of the purchasing pattern of customers because of continuous changes in the manner of consumer shop. The customer nowadays had lot of options to make purchasing. Up to the last decade there was prominent role of offline purchasing in which a customer was visiting to the shops and making the purchases according to his needs after making a bargaining with a seller. This was perhaps the most preferred method in those days. However, with easy availability of Internet on each and every mobile and laptop it is quite easy for the customer to make purchasing online or to make E-Shopping. This has lead to generation of one of the most powerful industry on Internet which is called as E-Commerce Industry. Perhaps the easiness of doing shopping on Internet is the attractive feature of making E-Commerce shopping. By having a single click a customer can find out thousands of the option which was not earlier available to him when he was making a direct shopping. In the offline shopping the options are not very large and sometime it has been found that the customer’s remains unsatisfied but that perhaps does not happen in case of E-Commerce. The size of the market has enhanced for each and every kind of the product including FMCG, electronics and even automotive. With the fastest improvement and development in the technology an easy availability of Internet the customer base at the platforms of E-Commerce is sharply increasing but nothing good comes without any disadvantages. This increasing E-Commerce industry has generated a level of perfect competition in the market and the competition between the sellers is at the national level. This makes their survival in the market tough and they cannot enjoy the monopoly which they were enjoying earlier in their local market. He has to be updated in advance in every of his effort including maintenance of a large number of products category, advancement of technology he is using for accepting the payment and delivering the goods. You also need to look after the quality concern this research is an effort to make an evaluation of impact of E-Commerce shopping the buying behaviour of customers by evaluating various components such as preference of consumer is age and others.

Keywords

Market, Customer, Shopping, Choice, Competition, Products, Behaviour, Reliability, Improvement.

AN ANALYTICAL STUDY OF THE BUYING BEHAVIOUR OF COSTUMERS IN E-COMMERCE INDUSTRY. Dr Hemlata Soni. 2024. IJIRCT, Volume 10, Issue 1. Pages 1-7. https://www.ijirct.org/viewPaper.php?paperId=2407019