The Influence of Social Media on Caste-Based Political Mobilization in India

Authors

B. Lalita Babu

Abstract

In the digital age, social media has become a transformative force in political mobilization, particularly in India's complex socio-political landscape. This study examines the influence of social media on caste-based political mobilization, a crucial dynamic in Indian politics where caste plays a significant role in voter behavior and political strategies. By analyzing the ways in which social media platforms like Facebook, Twitter, and WhatsApp are utilized by caste-based groups and political parties, this research sheds light on both the empowering potential and the challenges posed by these digital tools. The study employs a mixed-methods approach, combining quantitative analysis of social media data with qualitative interviews from political analysts, social media experts, and members of caste-based political groups. Findings indicate that social media amplifies caste identities, facilitates political engagement, and influences electoral outcomes by enabling targeted communication and rapid information dissemination. However, the polarized nature of online discourse often exacerbates social divisions and spreads misinformation, posing risks to social cohesion and democratic processes. This research study contributes to the understanding of digital politics by highlighting the dual role of social media in promoting political participation and potentially deepening caste-based divides. The study underscores the need for strategies to harness the positive aspects of social media while mitigating its negative impacts, ensuring that digital platforms contribute to a more inclusive and robust democratic society in India. Social media has revolutionized political mobilization by providing new platforms for communication and organization. This paper examines how social media influences caste-based political mobilization in India, a country where caste plays a significant role in political behavior and voter alignment. The study explores the mechanisms through which social media impacts political mobilization, the nature of caste-based discourse on these platforms, and the implications for democratic engagement and social cohesion.

Keywords

Social Media, Caste, Political mobilization, Democratic, Society

The Influence of Social Media on Caste-Based Political Mobilization in India. B. Lalita Babu. 2016. IJIRCT, Volume 2, Issue 3. Pages 1-7. https://www.ijirct.org/viewPaper.php?paperId=2406074