Big Data Analytics: Unravelling the Potential of Massive Data Sets to Drive Insights and Innovation in the Digital Age

Authors

Ashalatha P.R

Abstract

In the era of the digital age, data has become an invaluable resource that permeates every aspect of our lives. With the exponential growth of data generation, the need to harness and analyse vast amounts of information has given rise to the field of Big Data Analytics. This research article explores the transformative potential of Big Data Analytics in driving insights and innovation across various domains, including business, healthcare, finance, and more. The article delves into the methodologies, tools, and techniques employed in analysing massive data sets, and examine how this revolutionary approach is reshaping decision-making processes and fostering data-driven strategies. Moreover, it highlights the challenges and ethical considerations associated with the use of Big Data and propose recommendations to maximize its benefits while mitigating potential risks.

Keywords

Big Data Analytic, Data Mining, Machine Learning, Healthcare Transformation, Financial Sector, Data Security

Big Data Analytics: Unravelling the Potential of Massive Data Sets to Drive Insights and Innovation in the Digital Age. Ashalatha P.R. 2017. IJIRCT, Volume 3, Issue 5. Pages 42-48. https://www.ijirct.org/viewPaper.php?paperId=1705005