Consumer Behaviour Analysis in the Era of Online Shopping: Trends and Insights

Authors

Dr. Chandra Prakash Kulshreshtha, Dr. Krishna Murari Modi

Abstract

This research paper examines the complex landscape of consumer behaviour in the era of online shopping, focusing on trends, insights, and implications for businesses. Through a comprehensive analysis of literature, demographics, technology, socio-cultural influences, economic factors, ethical considerations, and future implications, this paper provides valuable insights into the evolving dynamics of online retail. Key findings highlight the significant impact of technological innovations, socio-cultural norms, economic conditions, and ethical considerations on consumer shopping behaviour. The emergence of voice commerce, augmented reality, social commerce, and sustainability concerns are identified as key drivers shaping the future of online shopping. By understanding these trends and adapting to changing consumer preferences, businesses can effectively navigate the digital marketplace and drive success in online retail.

Keywords

Online shopping, consumer behaviour, trends, technology, socio-cultural influences, economic factors, ethical considerations, future implications

Consumer Behaviour Analysis in the Era of Online Shopping: Trends and Insights. Dr. Chandra Prakash Kulshreshtha, Dr. Krishna Murari Modi. 2017. IJIRCT, Volume 3, Issue 4. Pages 11-18. https://www.ijirct.org/viewPaper.php?paperId=1704003